Prior to Aspect’s appointment, this beverage company’s AGMs ran over budget and suffered from diminishing attendance.
Years of experience has taught us where to focus our attention as well as highlighted the areas that can be streamlined. This foresight enabled us to devise a cost-effective solution, whilst ensuring the delivery of a high impact event our client could be proud of.
“The Aspect team did an outstanding job on our AGM in a year when we had a new CEO and an outgoing chair. I very much look forward to working with them next year,”
Deputy Company Secretary.
Aspect has been working with this bank for over a decade and in that time, we’ve continued to adapt our approach to meet the company’s changing needs and aspirations. The current priority is efficiency, both in terms of cost effective communication and timing.
Every year, we reassess the budget, the production process and the specific elements needed on-site to achieve the most effective and efficient event. Much of this has been technology led.
We recently introduced webcasting, enabling us to reach an additional 400 stakeholders. We also introduced our bespoke ‘Question Registration’ technology, which ensures all questions are heard and allows the Board to digest them in advance. It also means an appropriate specialist can answer any questions that are deemed unwarranted for the meeting itself.
“The benchmark of a good AGM producer is honesty. This is something Aspect has in spades. The team isn’t afraid to challenge the brief, outline the impact of any changes we want to make and find a workable solution. Few people are invited into the Boardroom on the day of the AGM. The fact that one of the Aspect team is always requested, is a testament to the confidence they inspire.”
After several years with their incumbent, this client was on the lookout for an agency who could bring a fresh and creative approach. The Co Sec team was looking to make some bold changes and wanted a strong partner who could help ensure they were made.
With 2,000 people, the AGM was the largest of its kind in the country and courted a high media profile because it marked the last year for the incumbent Executive Chairman and the appointment of a new CEO.
We ensured our creative talent was applied to every part of the AGM production and shareholder interaction, which saw a number of firsts for the company. This included a theme for the meeting, which enabled them to showcase a range of their products and 3D displays with a host of interactive features.
A carefully planned media strategy ensured the throng of journalists were effectively managed. We have now been working with this client for over a decade and guided them through some key AGM changes including a change in venue, start time and a move towards a more ‘fit for purpose’ business meeting approach. All while embodying the values and qualities of the company.
“I really appreciated all the hard work your team put in – they were all so lovely to work with and seemed so completely unfazed by everything – a good calm influence into what is a stressful day for most. Please can you pass on my thanks to them all for their support, efficiency, good humour and unflagging energy.”
In the decade in which we have worked with this client, the brief has remained the same – the cost-effective delivery of an engaging and involving shareholder experience.
A key priority is the creation of a business showcase that is both interactive and visually interesting. One year this meant incorporating a 30ft pylon into the display.
Through the delivery of a proven project management process and a deepening appreciation of our client’s business, we have reduced costs year-on-year, whilst maintaining the exceptional quality of the experience.
“The Aspect team has all the right ingredients. They are technically superb, politically sensitive and budget conscious. They are constantly looking for ways to improve the efficient running of the event, while also keeping the format fresh. We welcome their consultancy and ability to draw on their deep experience to increase the positive impact of the day,”
Head of Company Secretariat.
The AGM for this large advisory and operating company was logistically complex. With the Board in Guernsey and the shareholders in London, it had to take place simultaneously in two locations, whilst delivering an engaging experience and keeping costs to a minimum.
Comprehensive rehearsals took place in both locations to ensure seamless delivery to the highest standard, whilst our ‘Question Registration’ service enabled shareholders to pose questions, which the Board could answer live.
An online collaborative workspace was also provided to ensure the Company Secretary could remain in constant contact with the teams in both London and Guernsey.
The result was a flawless meeting that took place annually for 4 years.